Kia Motors announces ‘Plan S’ strategy – future electrification plans
Kia reveals the first stage of future product plans, seven new dedicated EVs to launch by 2027 across several vehicle segments. Kia Motors Corporation has shared a teaser image of its global electric vehicle (EV) business strategy today. Details of Kia’s future EV product strategy were announced by Kia President and CEO Ho Sung Song during an event at the brand’s Hwasung plant in Korea.
The strategy for Kia’s ‘Plan S’ is to expand its BEV line-up to 11 models by 2025. The first of these BEVs, code-named CV, will be revealed in 2021 as the brand’s first dedicated BEV. The new model is said to be offered with the same competitive product quality and eye-catching design as Kia’s other vehicles including high-performance driving and recharging characteristics.
Kia Motors is also seeking to innovate its sales practices for EVs. The brand is exploring the creation of subscription services to offer a diversified buying option for customers, as well as EV battery leasing and rental programs, and other ‘second-life’ battery-related businesses. Furthermore, by adapting its new Electric-Global Modular Platform (E-GMP), Kia will be able to offer vehicles with best-in-class interior spaciousness.
“As the auto industry undergoes turbulent changes, today is also an opportune time for Kia Motors to radically transform itself into a global enterprise dedicated to spearheading customer value-led innovations,” stated Kia Motors President and CEO, Han-Woo Park.
With the global EV market expected to gain strength by 2026, Kia is aiming for 500,000 annual EV sales and global sales of one million eco-friendly vehicles.
